What to Look for When Buying Dark Chocolate
Not all dark chocolate is created equal — here’s how to spot the real ones worth biting into.
Introduction
Not all dark chocolate is created equal. While the label may say "dark," the truth often lies in the ingredients, sourcing, and craft. Here's how to spot real, honest chocolate — the kind worth tasting

1. 🔍 Check the Cacao Percentage
Look for at least 70% cacao — and ideally 80% or higher if you want the real health benefits and deep flavor. More cacao means less sugar, more antioxidants, and a richer, more authentic taste.
2. 🧾 Read the Ingredients
Real dark chocolate should have just a few ingredients: cacao mass, cocoa butter, and sugar — maybe vanilla. Avoid bars with vegetable oils, artificial flavors, or anything you can’t pronounce.
3. 🌍 Know the Origin
Good chocolate tells you where it’s from. Look for bars that proudly share their cacao origin (like ours from Murickassery, Kerala) — it shows traceability, care, and real bean-to-bar values.
4. 🧪 Avoid Fillers & Flavors
If your bar tastes like perfume or has a long list of flavorings, it’s likely masking poor-quality cacao. Real chocolate doesn’t need extras — its natural flavor speaks for itself.
5. ⭐ Look for Small-Batch or Bean-to-Bar Labels
Craft chocolate brands often work in small batches, roast their own beans, and follow a bean-to-bar process. These are signs of real craftsmanship — not mass production.
🛒 Bonus Tip: Feel the Texture
Real dark chocolate has a clean snap, smooth melt, and doesn’t feel waxy. If it’s grainy, overly soft, or oily — it’s not the real deal.
🍫 Final Word
Buying real chocolate means buying with intention. The best bars are honest, simple, and crafted with care — just like every Cocoa Rich bar.